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BG214: The Secret to Preparing for the Call: the 5 W’s and an H-Part 1



Your WHY is not only the thing that connects you to your CALL, but it also the thing that attracts your customers, clients, supporters and followers.  You have to know your WHY!

This episode is Part 1 of our discussion about the 5 W’s and an H or developing your Why, Who, What, When, Where, and How. At the conclusion of this episode, it is my desire that you are able to clearly articulate your 5 W’s. Then we will discuss Part 2, the HOW, in episode 15.

Resources Mentioned In This Episode

  • Simon Sinek’s book – Start with Why
  • Zappos’ WHY
  • What Template: I help (add your target audience here) do (define what you help your target audience do) so they can (this is the benefit to them) and (this is the benefit to the world)

Video Resources

Michael Jr. – Know Your Why

John Lee Dumas – Your Avatar

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Anita "AC" Clinton

Purpose-Strategist, Author, Speaker, Podcaster

Hi and thank you for stopping by my site. If you are in search of or looking to advance your purpose, you are in the right place. Come on, let’s do this!