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Your WHY is not only the thing that connects you to your CALL, but it also the thing that attracts your customers, clients, supporters and followers.  You have to know your WHY!

This episode is Part 1 of our discussion about the 5 W’s and an H or developing your Why, Who, What, When, Where and How. At the conclusion of this episode, it is my desire that you are able to clearly articulate your 5 W’s. Then we will discuss Part 2, the HOW, in episode 15.

Resources Mentioned In This Episode

  • Simon Sinek’s book – Start with Why
  • Zappos’ WHY
  • What Template:
    I help (add your target audience here)
    do (define what you help your target audience do)
    so they can (this is the benefit to them)
    and (this is the benefit to the world)

Video Resources

Michael Jr. – Know Your Why
John Lee Dumas – Your Avatar

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